Diageo Shares Rally as Beverage Major Unveils Game of Thrones Whisky Lineup

Beverage major Diageo has partnered with HBO to roll out a brand-new, limited-edition line of Game of Thrones-inspired Scotch whiskies. The massive Scottish distiller, which is the driving force behind household names like Johnnie Walker, Smirnoff, Guinness, Tanqueray, and Baileys, launched the collection of eight distinct single malts to commemorate the eighth and final season of the blockbuster television series. Basically, each whisky is paired with one of the iconic Houses of Westeros, alongside a special bottle dedicated to the Night’s Watch. For instance, Cardhu’s Gold Reserve proudly bears the dragon crest of House Targaryen. Fan-favourite factions including Houses Stark, Lannister, Tully, Baratheon, Tyrell, and Greyjoy are also represented in this unique lineup, while the Night’s Watch fittingly comes packaged in an exclusive black bottle.

Global Rollout and Collectible Appeal

Fans looking for an authentic taste of the Seven Kingdoms and beyond will find these rare scotches to be absolute must-have collectibles. Whether you are a dedicated whisky aficionado or just a massive fan of the show wanting to raise a toast to the final season, the range caters to both. Currently, the collection has hit the shelves across the US and Canada. However, buyers in the UK and Europe will have to hold on a bit longer, as the launch there is slated for the winter of 2019.

Strong Showing on the Bourses

Meanwhile, on the financial front, Diageo witnessed a rather solid trading session on Tuesday afternoon. The company’s stock emerged as one of the top performers of the day, logging healthy gains in the London trade. Shares climbed by 1.5 percent to touch 18.86 GBP at around 15:53 hours. After opening the session at 18.62 GBP, the scrip even hit an intraday high of 18.90 GBP, with exactly 1,638,744 shares changing hands. Looking at the broader picture, the stock had previously touched a 52-week high of 22.26 GBP on March 6, 2025. The stock would need an uptick of at least 18.06 percent from current levels to mark a new 52-week peak. On the downside, a drop of at least 17.05 percent would drag the scrip back down to its 52-week low of 15.64 GBP, which was recorded quite recently on January 8, 2026.

Dividends and Road Ahead

Shareholders have reason to remain optimistic about the beverage giant’s ongoing financial performance. Diageo investors received a dividend payout of 0.800 GBP in the year 2025, and market analysts are currently projecting a dividend of roughly 0.994 USD for this year. Market experts have pegged the average price target for the stock at 20.94 GBP. The street is now keenly awaiting the company’s Q2 2026 earnings report, which is expected to be tabled on February 25, 2026. Going forward, experts anticipate the Q4 2027 results to be presented to the market on August 10, 2027.